Built by Operators. Driven by Execution.

Behind Truck Up Logistics is a team built on real-world experience, discipline, and a commitment to getting the job done right—every time.

We’re not a faceless operation. We’re hands-on, responsive, and focused on delivering results for the businesses that rely on us.

Cris Beltran – Founder, CEO & Operator

Cris Beltran is the Founder, Chief Executive Officer, and hands-on Operator of Truck Up Logistics. He leads the company’s vision, strategy, and daily operational execution, building a logistics operation centered on reliability, speed, and disciplined performance.

A former U.S. Marine Corps member with 7 years of service, Cris brings a mission-driven leadership style rooted in discipline, accountability, and operational precision. His background also includes experience as a tactical firearms instructor and entrepreneur, shaping his ability to lead under pressure, make fast decisions, and execute with confidence in high-stakes environments.

Core Responsibilities

  • Executive leadership and company strategy

  • Operational oversight and dispatch execution systems

  • Logistics coordination and real-time decision-making

  • Client acquisition and strategic partnerships

  • Business development and scaling operations

  • Compliance structure and long-term growth planning

Leadership Approach

Cris leads from the front—combining military discipline with entrepreneurial execution. He stays directly involved in operations to ensure Truck Up Logistics maintains consistency, responsiveness, and accountability at every level.

Leadership Philosophy

“Discipline builds systems. Execution builds trust. Consistency builds companies.”